Lloyds has said the aim will be to acquire about 400 properties by the end of this year, and to double this target next year.Īt the launch of Citra Living, Andy Hutchinson, managing director, said the intention was for the brand to work with leading housebuilders to identify sites and buy properties on them for tenants to rent. Its first cohort of homes for rent will begin with 45 new apartments at Fletton Quays in Peterborough. Lloyds is currently the largest mortgage lender in the UK, providing nearly one in four home loans.Ĭitra Living will initially start small and test its plans in the rental market, with a focus on buying and renting newly-built properties. The Financial Times, which first reported the story,, external said the bank was aiming to buy 10,000 homes by the end of 2025. The banking giant is to charge tenants rent as a private landlord under its recently launched Citra Living brand. He will be also cooperating with companies Pricelabs and Nuki.Lloyds is planning to become one of the UK's biggest landlords as it aims to buy 50,000 homes in the next decade. Romain, a vacation rental expert will be focusing on various projects related to online training dedicated to managers, agencies and owners, to help them avoid mistakes and move faster, sharing his knowledge and experience. Our greatest wish when we decided to focus on other projects, was to find a company that would provide the same quality of service that we have offered for 3 years to the owners and guests.” “We are extremely proud that easyBNB takes up the torch of StayInProvence in the Aix en Provence region! Since our creation 3 years ago, we have welcomed more than 1500 guests and managed more than 1200 stays, in 40 accommodations. Says Romain Giacalone, Co-Founder & CEO of StayInProvence. “We wish the best to easyBNB team in Aix and especially to Audrey who after a season at StayInProvence becomes City Manager EasyBNB in Aix.” The team of StayInProvence will join easyBNB and all jobs will be maintained. As we receive more and more demand from property owners and investors, we will be growing our portfolio of apartments, chalets and villas.” It will be done organically and through acquisition of other local property managers. The acquisition is in line with the easyBNB’s strategy as we plan to open more cities in France but also in other countries. We are looking forward to working with the local team and further expand to establish easyBNB as a leader. We share the same values in taking great care of our owners’ properties and guests coming to them. It came as an evidence for us to work together. StayInProvence has become one of the most recognized property managers in Aix-en-Provence in just a few years, building very strong relationship with apartment and villa owners in the region. “We are very excited about this acquisition. Kevin Gestin, Co-founder & CEO of easyBNB explains the strategy behind the acquisition Since this year, easyBNB is also offering business-to-business services to property developers and property agents, allowing them to tap into this fast-growing market. So far, the company has generated more than EUR 2M in revenue for its clients. Since its launch in 2016, easyBNB has grown by more than 300 % per year, now operating across several cities in Europe with a dominant presence in France, Czech Republic and with further expansion plans to Central and Southern Europe. EasyBNB has been setting an unprecedented pace in the property management industry quickly rising to the top in the complex area of short-term rental management.
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