Each day the children are rewarded with stickers or small rewards. These super-heroes save the life force from a gang of baddies whose objective is to take away the energy of the world by depriving it of nutritious fruit and veg. During this time, children in the junior classes are given fruit and vegetables while they are read a letter and/or watch a specially designed DVD of the Food Dudes. Phase 1 is an intensive intervention which lasts 8-16 days. There are two main phases to the Programme: With their special powers, given to them by carrots, tomatoes, raspberries and broccoli, the Food Dudes feed the Life Force and foil the Junk Punks. General Junk and his side-kicks, Miss Demeanour, and Master Disaster are trying to drain the energy of the world by depriving it of nutritious fruit and veg. By eating their favourite fruit or vegetables, the Food Dudes gain special powers which enable them to save the world and the Life Force from a gang of baddies: The Junk Punks. The Food Dudes are four young super-heroes: Charlie, Tom, Raz and Rocco. The programme is managed by Bord Bia with funding being made available by the Department of Agriculture, Food and the Marine and the EU School Fruit Scheme.įor more information, tips and ideas, please see the Food Dudes website Who are the Food Dudes? The programme in Ireland received a “counteracting obesity” award from the World Health Organisation (WHO) in 2006. It is ultimately designed to enable children to enjoy eating healthy diets, and to create a healthy eating culture within schools. It has been shown to be effective and results long-lasting across the primary school age range. It is based on positive role models (the Food Dudes characters), repeated tasting and rewards. Food Dudes is a programme developed to encourage children to eat more fruit and vegetables both in school and at home.
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